We help boutiques turn one local event into one email campaign that brings past customers back through the door. It's the same play our family boutique runs every season.
No call required. Read it, run it, keep the sales.
Our family boutique group grew from $18,000 to over $1M in revenue.
We never help the store down the street compete with you.
Your customer list, one event, one campaign. No menu of services.
Concerts, home games and festivals bring a crowd to your door. Without a plan, that crowd rarely turns into a second visit.
Event shoppers buy, leave and never hear from you again, because nothing invites them back.
You already own the names and emails of people who chose your store. Too often, that list hears from you rarely, if ever.
When the only email is a sale, customers learn to wait for the next one. An event gives you a reason to send that isn't a markdown.
Four steps your team can run in a couple of hours a week. The playbook walks through every one.
Find a local event 2 to 6 weeks out whose crowd looks like your customer.
Start with everyone who bought once and never came back. They already chose you.
A limited piece or edit tied to the event. Pre-sell it to your list before you buy deep.
Five short emails over about ten days, best customers first, then everyone.
Every email has one job. Nothing in it is a blanket discount.
Every boutique list hides three groups, and each one gets a different email. The playbook shows you how to pull them in whatever email tool you already use.
"We run this play around events at our family boutique regularly. It has raised our customer lifetime value and our return on ad spend substantially."Jordan Allodi, Hottest Commodity. Runs marketing for his family's boutique group.
When we work with a store, we don't work with its competitor across town. Your area is locked when we start working together, so the playbook you run is never helping the shop down the street.
Check if your area is openYes. Download it and run it on your own. Some owners write back with questions, and if it makes sense we talk about working together. If not, keep the playbook and the sales.
There's no minimum. The play focuses on the people who already bought from you, so even a small list of past customers is enough to start.
Most cities have more than you'd think: home games, concerts, festivals, holiday markets. Small Business Saturday on November 28, 2026 works for every independent store in the country.
The one you already have. Klaviyo, Shopify Email, Mailchimp and most others can sort customers by purchase history, which is all the play requires.
No. If we work together, we guide and your team runs the campaign. You keep full control of your list and your store.
One weekly 30-minute call. We plan the event campaign with you, review your emails before they go out and read the results together. Your team does the sending.
Pick the event, pull the list, build the drop, send the sequence. Includes the ten-day email schedule, subject lines you can borrow and a one-page checklist.